Leader in the protein world
and healthy food
Founded 15 years ago as an offshoot of “un attimo di piacere,” back when wellness and protein consumption were far from becoming a solid and credible trend.
A project founded from the start by listening to new social needs and contemporary habits: faster meals, little time for food preparation, the need for supplemental meals that provide the right mix of energy and protein and meet the growing take-away culture, while being certified according to BIO, BRC, and IFS standards to guarantee the quality and safety of our products.
TO EACH THEIR OWN SHAPE
We design nutritional solutions that creatively meet the needs of a diet designed for CONTEMPORARY AND CONSCIOUS ® consumers. In harmony with the rhythms of our time and an authentic and sustainable idea of well-being.
We interpret the needs of those facing intense paces, balancing multiple commitments and new priorities, offering support and supplements consistent with an evolved vision of well-being.
This is how the slogan "TO EACH THEIR OWN SHAPE" ® was born
a statement of intent that distances itself from the cult of plastic and stereotyped images, to affirm a more authentic and humanized conception of well-being. A clear positioning: every person has their own uniqueness, their own balance, and their own way of feeling good. The true value is not adhering to an imposed model, but recognizing and respecting one's own identity
A different way to feel good
For us, nutrition is daily balance, awareness of one's needs, and the freedom to choose what truly makes you feel good.
We promote an approach to well-being that respects individual possibilities and needs, putting the person at the center and prioritizing mental balance even before physical balance.
MARKET DATA
According to the latest Nielsen data, our company is confirmed as one of the market leaders in Sports Nutrition in Italy. In the discount channel, we are the leader among industrial brands, second only to private labels in terms of volume market share. Nationwide (Total Italy), we rank second in volume share. These results confirm the strength of our positioning and our brand’s ability to effectively respond to the growing demand in the sector.
We are proud to have been recognized among the 2026 Growth Champions, the ranking created by ITQF and La Repubblica Affari & Finanza that rewards Italian companies with the highest growth rate over the last three years. A result that confirms the strength of our project, the passion of our team, and the trust of our customers and partners. Let’s continue to grow together, with vision, practicality, and the same energy that guides us every day.
