Leader in the world of protein
and healthy food
Founded 15 years ago as a branch of 1 Attimo in forma social food brand, long before the protein trend became established within a circuit of wellness and nutrition values.
A project founded from the start by listening to new social needs in relation to contemporary times and its changed habits: increasingly faster meals, little space for food preparation, the need to consume SUPPLEMENTARY meals that provide the right mix of energy and proteins that are easy to consume and respond to the ever-expanding culture of take-away, certifying us according to BIO, BRC, and IFS standards to ensure the quality and safety of our products.
TO EACH THEIR OWN FORM
With Growing Dedication
and creativity to the need for nutrition for modern consumers, CONTEMPORARY AND AWARE® aligned with the rhythms of our time that require supports and integrations consistent with the spread of the wellness culture.
The market has taken a direction
that increasingly focuses on performance and exaggeration, driven by the myth of the perfect image. In response to this trend, we have taken a clear and defined position.
We have created and promoted
The slogan "TO EACH THEIR OWN FORM®", which opposes the cult of plasticized and stereotyped images. This slogan aims to be a reference point for a more humanized vision of wellness.
Our approach encourages
wellness that respects individual possibilities and needs, focusing on mental balance even before physical balance.
Our Catalog
According to the latest Nielsen data, our company continues to be among the key players in the Sports Nutrition market in Italy. In the discount channel, we are the leader among industrial brands, second only to private label in terms of volume market share. At the national level (Total Italy), we rank second in volume share, preceded only by Enervit and private label. These results confirm the strength of our positioning and our brand’s ability to effectively meet the growing demand in the sector.
We are proud to have been recognized among the Growth Champions 2026, the ranking compiled by ITQF and La Repubblica Affari & Finanza that honors Italian companies with the highest growth rate over the past three years.
This achievement confirms the strength of our project, the passion of our team, and the trust of our customers and partners.
We continue to grow together, with vision, practicality, and the same energy that drives us every day.
