Urban Wellness Company®

Leader in the world of protein
and healthy food

Founded 15 years ago as a branch of 1 Attimo in forma social food brand, long before the protein trend became established within a circuit of wellness and nutrition values.

A project founded from the start by listening to new social needs in relation to contemporary times and its changed habits: increasingly faster meals, little space for food preparation, the need to consume SUPPLEMENTARY meals that provide the right mix of energy and proteins that are easy to consume and respond to the ever-expanding culture of take-away, certifying us according to BIO, BRC, and IFS standards to ensure the quality and safety of our products.

TO EACH THEIR OWN FORM

We have responded

With Growing Dedication

and creativity to the need for nutrition for modern consumers, CONTEMPORARY AND AWARE® aligned with the rhythms of our time that require supports and integrations consistent with the spread of the wellness culture.

The market has taken a direction

that increasingly focuses on performance and exaggeration, driven by the myth of the perfect image. In response to this trend, we have taken a clear and defined position.

We have created and promoted

The slogan "TO EACH THEIR OWN FORM®", which opposes the cult of plasticized and stereotyped images. This slogan aims to be a reference point for a more humanized vision of wellness.